Cup of Ceremony

Art Direction · Packaging · Senses

Cup of Ceremony is a holistic experience, an analogue retreat that combines Japanese traditions and modern design. The brand was initiated by Google’s Creative Director Jonathan Chung and his family and brings Japanese tea ceremonies to Silicon Valley to further the development of all our senses.

Year:
2019

Role:
Creative Director

Client:
Cup of Ceremony

The first shop was opened as a pop-up concept in Dogpatch, San Francisco and provides its customers with a museum experience in a sensual oasis.

The pop-up store focuses on our most developed sense: our sense of smell. Four candles are available, whose scents were created by a Korean perfumer.


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